Posted by Mike Pritts on Thu, May 20, 2010 @ 09:49 AM
As a competitive landscape, the web offers companies unlimited possibilities to attract customers and go head to head with other businesses in the global marketplace. So today's companies are pouring more and more money into their online marketing budgets. But are you getting the most from your digital marketing dollars? Are you convinced that you're giving your site visitors what they need and desire from you and your site, in the age of the discriminating web user?
If you're delivering content that's generic to your company and potentially unrelated to the user viewing it, you're going to deliver a mediocre customer experience every time. And if your site visitors search for the information they need and your search engine doesn't do its job, they may just leave your site altogether. So how can you attract and engage your users every time they visit your site-and give them a reason to keep coming back?
Web content personalization. It replaces the one-size-fits-all approach to delivering websites with a much more strategic approach: delivering the right information to the right user at the right time, for a better customer experience.
The technology-a combination of software and data analysis techniques-has been around for a while. Yet companies have struggled with complex integrations and the high cost of ongoing maintenance. Fortunately, better web content personalization solutions have emerged. Today you can leverage personalization and full-text search frameworks that offer a simple, cost-effective way to deliver dynamic, personalized websites that adjust content in real time based on visitor demographics and online behaviors.
These improved web content personalization solutions take dynamic data such as information from registration forms, shopping cart purchases, and keyword searches and personalize the display on each web page for each visitor. Then, using various personalization techniques-integrated at design time or contribution time-they hide or show page content and navigation bar links, display dynamic data, redirect the user to another page, narrow searches based on categorization, and so on.
Web content personalization allows you to make the most of every single site visit and even every click on your website. And both you and your customers benefit. You create engaging, relevant website experiences for your customers. With the right solution, you reduce IT complexity and costs. And you empower your web marketing team to maximize your chances of turning each site visitor into a customer.
Ready to learn more? Contact us about the benefits of web content personalization. Visit us at http://www.crownpartners.com/ or email us at info@crownpartners.com.
Questions or comments?
info@crownpartners.com
Posted by Mike Pritts on Thu, May 20, 2010 @ 09:47 AM
Keeping your customers happy isn't easy. Offering a consistently positive experience for them across your online channels? Even harder. On the other hand, when more and more customer interactions are happening online, you face new opportunities to attract, serve, and interact with online customers in a cost-effective way that promotes a compelling, consistent brand-and offers a great experience for them.
The overall customer experience comes from the accumulation of assorted customer interactions across multiple and diverse channels at different times. So keeping customer experiences in check can be like herding houseflies. In these digital days, monitoring customer satisfaction isn't enough. Instead, it's all about managing the customer experience, especially on the web. And it can be a tough nut to crack for companies lacking the interactive marketing expertise to give their customers a positive experience at every turn. To do it right requires monitoring customer behavior across multiple channels and integrating that insight with creativity and marketing and technology.
You can take a fresh new approach to increasing customer satisfaction and loyalty by revving up the online customer experience. With help from web and digital marketing experts, you can make interactions more personalized and intuitive. You can improve keyword strategies so web visitors can easily find your site and the information they're looking for. Integrated web reporting and the web insight it delivers can help you improve site usability and self-service activities, which can enhance the customer experience-and elevate sales and customer loyalty.
Managing your online brand across channels is also critical to managing the customer experience. You need to ensure that your company's personality and strengths are out there for the customer at every touch point. Innovative web strategies can help, such as web content management, web content personalization, targeted landing pages, expert website development, innovative ecommerce strategies, and others. A strong brand is good. A branded customer experience across your multiple channels? Even better.
Creating, delivering, and sustaining a successful customer experience across channels calls for shaking up the way you view the customer. You need to move beyond focusing your energies only on customer relationship management that leverages customer insight for business gain. To drive superior business results demands strategies, technologies, and processes than help you influence how your customers interact with your company online. And that offer a positive experience for them during and long after those interactions.
Ready to learn more? Contact us about how you can enhance the online customer experience. Visit us at http://www.crownpartners.com/ or email us at info@crownpartners.com.
Questions or comments?
info@crownpartners.com
Posted by jim omalley on Fri, Apr 09, 2010 @ 12:40 PM
These days, it's a jungle out there on the web. And being a digital marketer in today's online world can be brutal. Online marketing spend continues to rise, while savvy web users have unprecedented control over their online experience. But the truth is, it's tough to figure out exactly whom you should be targeting, how to talk to them, what kind of online experience they'd prefer to have with you, and how to keep them coming back.
Still, you forge ahead. And the more you invest in your digital marketing activities, the more you must flex your decision-making muscles. So of course, you must rely on reporting to help you analyze what to do where and how and when on the web, and how your interactive marketing dollars are working for you.
More than anything, you need web analytics so you can get the greatest return on your investment in the web. And your investment doesn't stop at your website and how it's performing. Chances are, you've also jumped aboard the social media bandwagon to help move your message around the Internet. You also pour resources and funds into your Internet marketing campaigns spanning your various online channels.
But too often, decision-makers lack the comprehensive, reliable web information needed to make the right decisions. Too often, basic web analytics isn't enough.
Guaranteed, your reporting needs are unique to your particular online channels and target market. Even more important? Your reporting must offer a way to pull together key metrics from across your online channels. Through integrated reporting, you can empower your decision-makers with all relevant data. And if you equip them with sophisticated, easy-to-use dashboards, they can leverage that data their way-so they can zero in on smart decisions.
Experts in web analytics can help you define what kind of web reporting and dashboards will be most useful to you, and offer you the greatest value. Many reports and dashboards out there are pre-built and ready to go. That's a great start and will save you lots of time and money. But make sure these specialists can help you customize the reports and dashboards to meet your particular business goals. And most importantly, be sure they're up to the task of developing an integrated reporting environment.
With critical, broad, deep web insight, you can do everything from optimizing your site usability to maximizing your campaign ROI to enhancing the customer experience to increasing conversion rates.
Ready to learn more? Contact us about the power of integrated reporting. Visit us at http://www.crownpartners.com/ or email info@crownpartners.com.
Questions or comments?
info@crownpartners.com