Personalize Web Visitor Experiences with Xena
Posted by Malcolm Bliss on Tue, Dec 15, 2009 @ 06:46 PM
Your website is your company's most powerful marketing tool. In today's e-commerce driven world, it's crucial not only to attract and engage website visitors, but also to get them to come back. In spite of its importance, it's not enough to simply provide the correct information quickly and easily. Today's web users are savvy and expect a flexible, intuitive, personal experience when visiting your site.
Unfortunately, web content is frequently company-centric and generic, with a search engine that's equally lackluster. In fact, the only thing worse than not having a search engine is providing a search engine that doesn't deliver.
The Solution? Xena
Crown Partners offers Xena, a personalization and full-text search framework that delivers what it promises. It's simple, flexible, scalable, robust, and affordable. And best of all, Xena was created specifically for the dynamic websites you're building in Documentum Web Publisher.
Why It Works
Based on the trusted open-source software Apache Lucene used in 70% of the world's websites, Xena uses dynamic data (like registration form info, shopping cart purchases, and keyword searches), to personalize web pages for each visitor.
You'll realize other benefits by switching to Xena, too. In most cases Xena can replace the expensive, overly complex portal solutions you have now to reduce licensing costs, hardware resources, maintenance effort, and solution time to market.
Give Visitors What They Crave
Make the most of every click on your website with a cost-effective solution that delivers personalized display for every website visitor. And reap the benefits of powerful, customized search capabilities so visitors find what they really want without wading through content that's not important to them.
Questions or comments? info@crownpartners.com